Project Mars: Leading Online Spare Parts Reseller

Opportunity Overview 

 

Mars is a leading independent online reseller based in Australia 

  • FYJune’17  Rev: $USD 4.5m, EBIT: $AUD 2.0m; EBIT margin 43% 
  • more than 1.3 million visitors, 10 million page views and 65,000 prepaid online orders per annum
  • working capital light business which is a fully automated, propriety just-in-time distribution platform

Investment Thesis 

 

Highly profitable online reseller of spare parts and consumables for domestic appliances and consumer electronics 

  • operating for over 10 years, it offers one of Australia’s largest range of more than 4 million spare parts 
  • through a simple-to-use, front-end website that makes it easy for consumers to find the right part and carry out DIY installation 
  • backed by leading-edge, proprietary IT systems and a highly automated operational environment 
  • platform has been developed in-house to maximise system security and leadership
  • depth of product knowledge, ability to source broad range of parts and consumables on a just-in-time basis from a network of local and overseas manufacturers 
  • Innovative backend operations in the form of process automation, systems integration, and real-time productivity monitoring provide the Business significant operational and cost efficiencies 
  • management has identified further growth opportunities 
  • opportunity to leverage the comprehensive product database, +400k customer-base and an end-to-end automated distribution platform 
  • opportunity to broaden product range, enter new market or integrate with service business 

Transaction Dynamics 

  • Opportunity for high capital returns generated from the online retail sector