Project Mars: Leading Online Spare Parts Reseller
Opportunity Overview
Mars is a leading independent online reseller based in Australia
- FYJune’17 Rev: $USD 4.5m, EBIT: $AUD 2.0m; EBIT margin 43%
- more than 1.3 million visitors, 10 million page views and 65,000 prepaid online orders per annum
- working capital light business which is a fully automated, propriety just-in-time distribution platform
Investment Thesis
Highly profitable online reseller of spare parts and consumables for domestic appliances and consumer electronics
- operating for over 10 years, it offers one of Australia’s largest range of more than 4 million spare parts
- through a simple-to-use, front-end website that makes it easy for consumers to find the right part and carry out DIY installation
- backed by leading-edge, proprietary IT systems and a highly automated operational environment
- platform has been developed in-house to maximise system security and leadership
- depth of product knowledge, ability to source broad range of parts and consumables on a just-in-time basis from a network of local and overseas manufacturers
- Innovative backend operations in the form of process automation, systems integration, and real-time productivity monitoring provide the Business significant operational and cost efficiencies
- management has identified further growth opportunities
- opportunity to leverage the comprehensive product database, +400k customer-base and an end-to-end automated distribution platform
- opportunity to broaden product range, enter new market or integrate with service business
Transaction Dynamics
- Opportunity for high capital returns generated from the online retail sector